I read a few weeks ago an article in a magazine about men’s underwear, it stated that the brief is almost a “has been”. It’s all about sales but for me, fashion is about making your own rules. For example, I wear briefs but also boxers and sometimes shorts, depending on my mood, but also to complement my outfit.

Effectively, the best seller is the boxer short. Every man has some in his wardrobe (six out of ten men wear boxers!). The only thing that is changing in 2015 is that men know what they want – comfortable underwear in cotton, stretch or micro-fibre.

They still looking for something simple, subdued and sometimes with subtle prints, but to be fashionable and not a ‘has been’. The trick is to have sexy underwear – but not too sexy. Let me introduce a brand that I love for three reasons:

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